For the sixth consecutive year, Chopard proudly served as the Official Timekeeper of the 33rd annual California Mille, which took place last month from April 21 to 25. Inspired by the original Italian Mille Miglia open road race from Brescia to Rome (of which Chopard has also been a global sponsor since 1988), the California […]
Category: Chopard Watch
CHOPARD Mille Miglia Classic Chronograph French
On the occasion of Salon Rétromobile dedicated to classic cars, held in Paris from January 31st to February 4th, Chopard reinterprets its Chopard Mille Miglia Classic Chronograph French Limited Edition with an exclusive edition for French ‘gentlemen drivers’. The Swiss Maison has been associated with Italy’s 1000 Miglia since 1988, becoming the world sponsor and […]
Chopard L.U.C Strike One
Over the past few years, Chopard L.U.C Strike One has been able to effectively transform the makeup of its offering through the Alpine Eagle. The independent brand took an old-school relic and re-shaped it for the modern consumer. The AE has grown so much in such a short time that it is easy to miss the insane […]
Chopard Alpine Eagle XL Chrono 44mm
The Chopard Alpine Eagle collection debuted with a selection of three-hand models back in 2019 and the Fleurier-based manufacture has used the little time since to expand upon the exceptionally successful recipe of the original. The Chopard Alpine Eagle XL Chrono is a special addition to the collection because it is the largest and grandest […]
CHOPARD L.U.C 1860 ONLY WATCH
The tricky thing about reissues is balancing the old with the new. Chopard has perfectly managed this balance with the new L.U.C 1860 in Lucent Steel, creating one of its best time-only watches, maybe even since the original L.U.C 1860 from 1997. Chopard launched its L.U.C collection back in 1997 with the Chopard L.U.C 1860 […]
Chopard Mille Miglia GTS Power Control Bamford Edition Desert Racer
After their first collaboration in 2021, Chopard is once again their creative forces with Bamford Watch Department to recreate their Chopard Mille Miglia GTS Power Control timepiece. The sand and Meyers Manx are of course optional, but best served together! While watches like the Alpine Eagle 41 and L’Heure du Diamant are perhaps what people […]
Chopard Mille Miglia Classic Chronograph
The Chopard Mille Miglia is still around. I know it seems like Chopard is all L.U.C. and Alpine Eagle these days, but I promise the Mille Miglia—which commemorates the legendary Italian road race of the same name—is very much alive and well. Every year, in fact, Chopard has released a race edition with an external […]
Chopard Happy Sport Fifth Avenue Edition
After 15 years on Madison Avenue, Chopard is proud to announce the relocation of its North American flagship boutique to Manhattan’s legendary Fifth Avenue. A selection of spectacular watches is made available to celebrate the occasion, including an Alpine Eagle in ethical 18k yellow gold, a trio of fun Happy Sport pieces, and a Red […]
Chopard L.U.C Perpetual T Luxury men Diamond Watch
The case measures 45mm in diameter, and although housing a movement of this complexity is no small task, the piece would be better suited at 42mm. The movement itself measures 33mm, begging the question: how much did the movement size, or dial layout and aesthetics, influence the overall case size? It is obvious that the […]
Chopard Mille Miglia 2022 Race Edition
Fire up your engines! In 2022 the 1000 Miglia is celebrating an anniversary, the 40th edition of the legendary classic car race from Brescia to Rome and back which will be held 15 to 18 June. Swiss jeweller and watchmaker Chopard as the main partner and official timekeeper of the event since 1988, has released […]