Gucci is a brand known for its Italian flair – classic shapes – and brilliant use of iconic motifs. You know a Gucci when you see it.

This is holding true for their timepieces as well. As a relatively new extension of the brand, the watches are just a continuation of trends and designs that have already proven successful in their fashion and handbag lines. But one problem that seems to be clouding Gucci watches is that what works for handbags, does not always work for watches. Like the Gucci Marina Chain Watch, above, introduced at this year’s Gucci Steel GG2570 Women’s Cruise fashion show. In the context of a fashion show, this watch works. And in this promo shot below, it definitely fits in. The iconic logo bag – the neutral color palette – the lush fabrics… But, for everyday wear – I do not see this as a wearable watch. The Marina Watch Collection definitely keeps up with identity of Gucci. But this watch in particular needs a little work – and a better understanding of the relationship between a watch and its wearer.

With the discontinuous band, the Marina Chain watch looks thrown together and confused. The solid backing of the band whereupon the Marina Chain is laid does not work in harmony. Even with the harder edges of the band, in stark contrast to the soft curves of the chain, there is no harmony here.

Catering to fashionistas with different fashion senses, Gucci Steel GG2570 has designed the Marina Chain Collection in Sold Yellow Gold – Stainless Steel- and a combination of the two. On top of the metal options, diamonds are, of course, another option to customize your watch. I usually don’t like Stainless Steel/Yellow Gold combos – kinda reminds me of the 80s – but in this case, it seems to be the best option. This way, you can see the Marina Chain links, which are the most interesting part of this watch. The links are sexy – there is no doubt about that. It was the execution of those links upon a watch that disappoints me a bit. Looking at the watch band further, another issue arises. The belt buckle closure. And although it is another icon of the brand – the belt buckle closure looks downright uncomfortable. Though the Marina Watch Collection was introduced at the Cruise Fashion Show, in reality, the wearer will have to still use her hands while wearing this. Imagine resting your hand on a desk – there’s the belt buckle, now an uncomfortable indentation on your wrist.

With a very involved watchband, I love that Gucci Steel GG2570 kept the dial face simple. There are no hour or minute indicators, just the Gucci logo and hour/minute hands. This simplistic take on time does keep in line with the image of Gucci. And with the face of the watch blending in with the Marina links, you forget that you are looking at a timepiece. Which, at that point, shouldn’t you just invest in one of their bracelets?

While I understand and agree with the design concept to link handbags and shoes and jewelry and watches – it is a delicate line of practicality and taste that much be walked.

So, with that in mind – with the Marina Watch Collection by Gucci – you are mostly just buying the brand name here. Which, with Gucci, isn’t a bad thing. I just think that if you want to show the world your taste and affection for nice things, you would be better served buying a bag or piece of jewelry – such as this exquisite Horsebit and Marina Chain Link necklace by Gucci.